All you have to do is ask: Luxury car maker enhancing driving experience with cloud-based voice service



Italian super sports car brand Lamborghini wants to set a new standard for in-car voice experiences The first Huracán EVO equipped with Alexa was on display at the global stage for innovation, the Consumer Electronics Show (2020 CES) in Las Vegas.

Amazon Alexa on Lamborghini; @lamborghini

Automobili Lamborghini incorporates Alexa in its Huracán EVO range in 2020.

In the Huracán EVO, Lamborghini introduced a connected infotainment system with digital services for the first time on a super sports car. It will be the first car manufacturer to deliver in-car control via Amazon Alexa, allowing drivers to adjust functions such as climate, interior lighting and seat heating with a simple voice command, leaving the driver to focus on the road ahead. Alexa will even be integrated into the LDVI dynamic set-up (Lamborghini Dinamica Veicolo Integrata) on the four-wheel drive EVO, taking the Huracán EVO to a new level of voice-activation capabilities: place calls, get directions, play music and audiobooks, check news and weather, and more – all you have to do is ask!

A rear-wheel-drive (RWD) Huracán EVO Coupé was announced in January 2020, offering a highly emotive, purist, fun-to-drive experience. First deliveries of the Huracán EVO RWD will commence in spring 2020. The Alexa option will be available during the course of 2020 on the whole Huracán EVO family, including RWD.

Lamborghini Aventador SVJ Roadster; @lamborghini

Lamborghini increases worldwide sales by 43% to 8,205 units.

Automobili Lamborghini marks new historic highs: 8,205 cars delivered in 2019. In Fiscal Year 2019 (1 Jan – 31 Dec), Automobili Lamborghini S.p.A. continued its strong global growth. With an increase of 43% from 5,750 to 8,205 cars delivered to customers around the world, the Italian super sports car brand achieved sales growth for nine years in a row and set another historic sales record.

With 2,374 units the USA remains the largest single market, followed by Chinese Mainland, Hong Kong and Macau (770), the UK (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370). All these markets increased deliveries substantially and marked national historic sales levels.

Lamborghini Menswear Collection presented at Pitti Uomo 2020; @lamborghini

Automobili Lamborghini Menswear Collection Fall Winter 2020 – 2021 at PITTI Uomo 97

During the Pitti Uomo international men’s fashion show, Automobili Lamborghini presents its total-look collection for Fall Winter 2020-2021.

Outside the exhibition space, the Italian luxury sports car brand exhibited its Huracán EVO coupé.

The distinguishing technology of the Lamborghini super sports cars contaminates the items too as for example the black thermal jacket in triple-layer material (waterproof and windproof) with a heat regulation system consisting of an inner resistance mesh in carbon fiber for fast-developing and uniform warmth.

Lamborghini Menswear Collection presented at Pitti Uomo 2020; @lamborghini