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Bally Signs Licensing Agreement with Twc L’Amy

Bally, the Swiss luxury leather goods house, has announced a contract with global eyewear group Twc L’Amy for the development and distribution of an exclusive prescription and sunglass eyewear range that is expected to be launched worldwide by the end of 2012.

Created in partnership with Bally’s Creative Directors Michael Herz and Graeme Fidler, the Bally merchandise team and L’Amy’s Product Manager and Eyewear designer, the collections will embody Bally’s ethos of craftsmanship excellence, innovative design and high quality materials.

Set to debut in October 2012 at the prestigious Silmo Optical Fair in Paris, the Bally collections will include sunglass styles for both for women and men, as well as prescriptive frames.

Groupe Twc L’Amy is the largest accessory company in France. Established in 1810, the group develops eyewear for brands such as BALLY of SWITZERLAND, BALMAIN, CARVEN, CERRUTTI 1881, COLUMBIA SPORTSWEAR, KENZO, NINA RICCI, PROENZA SCHOULER, ROCHAS, SONIA RYKIEL, TED LAPIDUS and THEORY, as well as its own house brands. Groupe TWC-L’AMY produces also watches, handbags and jewellery under one international accessories company.