Kiss superstition Goodbye: Penelope Cruz x Campari Calendar 2013

Actress Penelope Cruz is the latest star in the iconic Campari Calendar, one of the world’s iconic artistic calendars distributed in international limited edition of only 9,999 copies. Cruz joins some of the world’s moststunning women who have adorned the pages of previous Campari Calendars including, Salma Hayek, Eva Mendes, Jessica Alba and Milla Jovovich.

Internationally celebrated fashion photographer Kristian Schuller shot the Campari Calendar for its14th edition. The 2013 Calendar showcases Campari’s latest female protagonist in 13 vivid shots, as Penelope Cruz engages with intriguing and mystical superstitions, such as black cats, broken mirrors, walking under ladders as well as walking on cracks. Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including Monique Lhuillier and Salvatore Ferragamo, as well as jewellery by Chopard, Penelope dazzles in every shot.

“I have really enjoyed starring in the Campari Calendar 2013, I found the superstitious theme extremely intriguing and stimulating. It’s been a pleasure to work with such a talented and professional team, particularly Kristian Schuller, the Calendar photographer, since I really admire his work. As an actress I am often challenged to portray the ‘unexplainable’ and this shoot was no different. We created a character who had to portray a strong, positive attitude, and really get to the heart of each superstition and dispel thesemyths by promoting confidence. I hope people enjoy the photos as much as we have enjoyed creating them, ” commented Penelope Cruz.

“The Campari Calendar is synonymous with outstanding style and creative edge, and being able to transform these generic stereotypes into powerful and magical images has been a joy. This year, our intention was to take the creativity a step further and convey the charisma and mystique of each of the 12 superstitions, and I feel this has been achieved. Working with Penelope was a dream, she fully embraced the photo shoot and brought the theme to life with such passion and confidence, ensuring she was the central focus in every shot!” comment Kristian Schuller on shooting the Campari Calendar 2013.