Calvin Klein Jeans #mycalvins Denim Series.
Calvin Klein Jeans announced global Limited Edition Denim Series featuring Kendall Jenner. The global image campaign – which features new American model and social media star, Kendall Jenner, alongside male model Simon Nessman – was shot by fashion photographer Alasdair McLellan and styled by Melanie Ward in New York City. The limited edition line is inspired by iconic logos + classic sportswear.
“Modeling for Calvin Klein Jeans is really a dream come true,” said Ms. Jenner. “I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels. To now be a part of that legacy is truly an honor.”
“Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans campaign,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Kendall’s powerful fan base and global reach will further amplify the current cultural conversation surrounding the Calvin Klein Jeans brand and highlight this exciting limited edition.”
This new series, designed by Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan, was influenced and inspired by the success of the #mycalvins social media campaign – which Jenner has participated in alongside an impressive list of models, musicians, athletes, celebrities and influencers from around the world. The campaign encourages fans to post selfies of themselves wearing Calvin Klein using #mycalvins. To date, the campaign has engaged hundreds of global digital influencers from more than 25 countries, reaching approximately 400 million fans and generating over 13 million interactions worldwide.