EviDenS de Beauté Unveils First Counter in China at Hangzhou Intime Department Store. EviDenS de Beauté, a renowned anti-aging luxury skincare brand specially formulated for sensitive skin, celebrated a historic milestone as it inaugurated its very first counter in China at Hangzhou’s Intime Department Store.
@EviDenS de Beauté Unveils First Counter in China at Hangzhou Intime Department Store
Experience French Elegance and Luxury at Hangzhou’s Intime Department Store.
In a glittering celebration of beauty and opulence, EviDenS de Beauté, the renowned luxury skincare brand specially formulated for sensitive skin, has unveiled its first-ever counter in China. The grand inauguration took place at Hangzhou’s Intime Department Store on September 28, and it marked a historic moment in the world of high-end beauty. With a star-studded guest list and an ambiance dripping with sophistication, this event was a testament to the brand’s commitment to bringing the pinnacle of luxury skincare to the heart of China.
A Gathering of Beauty Luminaries:
The grand opening ceremony was graced by esteemed guests, including Sophie K/VELLA, Global Marketing Director of EviDenS de Beauté, Yan Hongyu, Brand Manager of EviDenS de Beauté, and Zhang Yu, Manager of EviDenS de Beauté New Retail Department. Executives from Intime Department Store, including Deng Chaojun, Vice President of Intime, Hua Qinling, General Manager of Intime’s Cosmetics Department, and Yu Qin, General Manager of the Wulin Store of Intime, also joined the celebration. Together, they inaugurated the counter, symbolizing the brand’s exciting journey into the Chinese market.
A World of Luxury:
EviDenS de Beauté is no stranger to luxury, having graced the shelves of iconic department stores worldwide, from Harrods in London to TSUM in Russia and BFF in Thailand. The selection of Hangzhou’s Wulin store at Intime Department Store for its first Chinese counter underscores the brand’s understanding of discerning, quality-conscious consumers in the region. EviDenS de Beauté aims to provide an all-encompassing luxury skincare experience that meets the exacting standards of its clientele.
@EviDenS de Beauté Unveils First Counter in China at Hangzhou Intime Department Store
A Palace of Elegance:
Step inside the new counter, and you’ll be transported to a world of French elegance and sophistication. The design concept pays homage to the brand’s founder, Charles-Edouard Barthes, with its elegant gold and ink-blue color scheme and totemic carvings on the ceiling. It’s an ambiance that evokes the essence of a palace dedicated to fine craftsmanship.
The Ultimate Skincare Experience:
The store offers a meticulous product display, an exclusive skincare area, and a facial device testing zone, all designed to create an intimate and comfortable atmosphere for customers to indulge in EviDenS de Beauté’s unique high-luxury skincare aesthetics.
La Maison Comes to Hangzhou:
But the luxury doesn’t end there. EviDenS de Beauté brings a piece of Paris to Hangzhou with La Maison, a hidden gem nestled within Intime Department Store. Here, VIP clients are treated to a skincare regimen fit for royalty. Skincare specialists assess each client’s unique needs, ensuring a personalized and luxurious experience. Soft lighting, plush tatami flooring, and subtle bas-relief motifs on the ceiling create an environment that radiates warmth and comfort.
A Visual Feast:
In tandem with the store’s opening, EviDenS de Beauté has also launched a nine-day pop-up store, where the brand’s emblem shines brightly on an exterior wall. The 3D-carved emblem proudly displays the noble family crest of Charles-Edouard Barthes, while beneath it, a portrayal of French elegance in a floral and avian motif, along with the brand’s philosophy, “Youth is relative, Love is absolute,” serves as a visual testament to EviDenS de Beauté’s commitment to quality and heritage.
A Commitment to Excellence:
Sophie K/VELLA, Global Marketing Director of EviDenS de Beauté, shared her thoughts on the brand’s expansion, saying, “Our new boutique and brand spa room serve as essential platforms for direct communication between the brand and consumers, enabling consumers to not only enjoy professional skincare services but also gain a deeper understanding of our products.”
“Building upon our existing online presence, EviDenS de Beauté is strategically expanding its offline footprint,” Sophie added. “We aim to provide Chinese consumers with a comprehensive and unparalleled luxury skincare experience.”
@EviDenS de Beauté Unveils First Counter in China at Hangzhou Intime Department Store
@EviDenS de Beauté Unveils First Counter in China at Hangzhou Intime Department Store
