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The sea, it seems, is not enough. Not for Four Seasons, anyway. As the hospitality giant prepares to launch its inaugural Four Seasons I yacht in 2026, it’s making waves not just for the ship itself—but for what unfolds just off the starboard (and port) side. Introducing the Marina Day experience: a floating Riviera fantasy … Read more
There are show cars, there are hypercars—and then there is the Battista Novantacinque, Automobili Pininfarina’s shimmering one-of-one electric love letter to itself. Revealed at MAUTO in Turin, the city of its birth and now the museum of its mythology, this final edition of the Battista is not just a vehicle. It is an ode, a … Read more
The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more
There’s a new seat at the table—and it’s made out of actual seatbelts. Yes, Mercedes-AMG, the luxury performance arm of the German auto giant, has teamed up with notorious U.S. artist collective MSCHF to launch a jaw-droppingly unconventional collection of art-furniture hybrids and limited-edition merch. It’s a partnership so unexpected, so delightfully absurd, that it … Read more
Let’s be honest—United hasn’t always been synonymous with luxury. But in an unexpected twist worthy of a Champagne toast, the airline has just announced a sky-high glow-up that actually feels premium. Enter the “United Elevated” interior, a new concept set to debut on upcoming Boeing 787-9 Dreamliners, replete with caviar, couture-caliber amenity kits, and the … Read more
Let’s be real—Cannes has never exactly been short on drama, dazzle, or decadent displays of wealth. Between the diamond-drenched red carpet walks and yacht-deck soirées with flute after flute of vintage Champagne, the French Riviera already oozes spectacle. But this May, there’s a new kind of showstopper rolling into town—not up the Croisette, but along … Read more