Category: DRIVE
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Atlas Ocean Voyages Unveils the “Boutique” Future of Expeditions
If you’ve spent the last twenty years watching the cruise industry, you know the drill: big ships get bigger, and “expedition” usually means swapping your tuxedo for a parka and a plastic cafeteria tray. But Atlas Ocean Voyages just signaled that the era of the “rugged-only” explorer is officially over. In a move that feels…
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Autonomous luxury taxi service debuted at CES 2026
Lucid, Nuro, and Uber Unveil Global Robotaxi at CES, Announce Autonomous On-Road Testing CES 2026 has officially given us the answer to a question we didn’t know we had: Can a taxi be more luxurious than my own living room? The answer is a resounding yes. Lucid, Nuro, and Uber stole the show at CES…
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The “Grown-Up” Supercar: BMW Alpina Steps into the Spotlight
As of January 1, 2026, the automotive world has a new hierarchy. The legendary Alpina brand has officially shed its “independent tuner” skin to become a fully-fledged, standalone luxury brand under the BMW Group umbrella. If BMW M is the rebellious teenager who wants to wake up the neighbors with a loud exhaust, BMW Alpina…
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Why Alfa Romeo Just Built a 520-HP Sailboat for the Tarmac
Just when you thought Alfa Romeo couldn’t get more Italian, they went and built a car inspired by a boat. Unveiled at the 2026 Brussels Motor Show, the Giulia Quadrifoglio Luna Rossa is the first child of a marriage between Alfa and the Luna Rossa Prada Pirelli sailing team. This isn’t just a “sticker and…
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Luxury Adrift. Hardly. Why the Star Princess is the Most Fashionable Zip Code on the Ocean
The evolution of “travel retail” has reached a new high-water mark as Starboard Group, the LVMH-owned retail curator, launches a suite of high-concept boutiques aboard the Star Princess. Spanning nearly 5,000 square feet across two decks, this environment represents a shift away from traditional duty-free shops toward a “floating flagship” model. By integrating heritage houses…
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The Maxi-Motorbike of the Sea: Baltic Yachts Unveils the 80 Café Racer
If you’ve ever looked at a 1960s London “Café Racer” motorbike—stripped down, fast, and dripping with attitude—and wondered what that would look like as a yacht, Baltic Yachts has your answer. Following the runaway success of their 68-footer, the Finnish shipyard has officially upsized the dream, announcing the first sale and build of the Baltic…