Category: DRIVE
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Lexus’ “genius bars” to help avoid confusion and frustration from drivers
When you have questions or need hands-on technical support for your Apple device, you can get friendly, expert advice at the Genius Bar in any Apple Retail Store. The same principle will guide Lexus. As in-car computers become more sophisticated, the customers became more and more confused. The Toyota-owned Lexus will help avoid confusion and…
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Maserati to increase production in Italy
Fiat’s Maserati to make second new model at plant near Turin The luxury sports car brand Maserati will add a new model to its product line-up, aiming to reach an annual production rate of 50,000 cars by 2015. The new Maserati model is a large luxury sedan to compete with BMW AG’s 5-series among…
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Ferrari to inaugurate first permanent museum outside Italy in China
Ferrari opens first exhibition outside of Italy in China For Ferrari China is now its second-largest market. The extraordinary demand from Chinese luxury consumers has led to a new special edition model based on 458 Italia. Unsurprisingly, Ferrari’s newest attraction will be also in China. Ferrari will inaugurate in a few weeks time a new 900…
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Fuel efficient $15 million luxury trimaran Adastra finally taken to the water
The future for efficient long range cruising After 5 years of of planning and construction, 42,5-metre luxury trimaran yacht Adastra was launched to the water to the delight of boating enthusiasts. Designed by John Shuttleworth Yacht Designs and built by McConaghy Boats in Zhu Ha, China, Adastra trimaran has an astonishing 4000 nautical miles at…
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BMW Group sold more cars in March than in any other month in history. Record Rolls-Royce sales in first quarter
BMW sold more cars in March than in any other month in history. Record Rolls-Royce sales in first quarter. The BMW Group sold more vehicles in March than in any other month in its history. The company sold a total of 185.728 BMW, MINI and Rolls-Royce vehicles in the past month, not only significantly exceeding…
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Spymaster MiniSub
The Spymaster MiniSub is a £12,000 one-man submarine designed for exploring the undersea world (for depths of up to 12 metres), or for inspecting or other security / military purposes. It is designed by Spymaster, London’s most respected and best equipped spy shop. You can find this sea toys in the Technology Department on the…