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Just when you thought Alfa Romeo couldn’t get more Italian, they went and built a car inspired by a boat. Unveiled at the 2026 Brussels Motor Show, the Giulia Quadrifoglio Luna Rossa is the first child of a marriage between Alfa and the Luna Rossa Prada Pirelli sailing team. This isn’t just a “sticker and … Read more
The evolution of “travel retail” has reached a new high-water mark as Starboard Group, the LVMH-owned retail curator, launches a suite of high-concept boutiques aboard the Star Princess. Spanning nearly 5,000 square feet across two decks, this environment represents a shift away from traditional duty-free shops toward a “floating flagship” model. By integrating heritage houses … Read more
If you’ve ever looked at a 1960s London “Café Racer” motorbike—stripped down, fast, and dripping with attitude—and wondered what that would look like as a yacht, Baltic Yachts has your answer. Following the runaway success of their 68-footer, the Finnish shipyard has officially upsized the dream, announcing the first sale and build of the Baltic … Read more
Move Over, Mountains: The Lamborghini Ladies Just Took the Alps by Storm Who says the French Alps are only for skiing? This week, the peak of Courchevel wasn’t found on a black diamond run, but on the ice track. Lamborghini just wrapped its third annual #SheDrivesaLambo event, and let’s just say the “glass ceiling” didn’t … Read more
The American luxury automotive landscape is currently undergoing a seismic recalibration as it marches toward a projected valuation of $215 billion by 2035. This nearly twofold increase from today’s $110 billion market represents a fundamental shift in how wealth is deployed within the transportation sector. According to the latest findings from Boston Consulting Group and … Read more
In the hallowed halls of the Rijksmuseum in Amsterdam—a sanctuary of national treasures—Bentley Mulliner didn’t just unveil three Continental GTs; they debuted an automotive triptych. This Dutch Masters Collection is less about horsepower and more about historical homage, a fun and audacious move that positions the supercar not as a mere machine, but as a … Read more