Category: DRIVE
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Luxury at Full Volume – All-New 2016 Lexus RX luxury utility vehicle debuts at 2015 NYIAS
Catch a glimpse of the all-new 2016 Lexus RX. “Only some expressions of luxury are made at full volume,” says the video glimpse of the next-generation Lexus RX issued by Lexus ahead of 2015 NYIAS. When Lexus RX model launched 17 years ago, it defined a new luxury segment. Since then, it has dominated mid-size…
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The 30th annual Palm Beach International Boat Show – one of the top five U.S. boat shows
The Annual Palm Beach International Boat Show (March 26 – 29, 2015) is one of the top five boat shows in U.S. The most prominent winter residence for the wealthy attracts serious buyers and sellers of the yachting lifestyle at the 30th annual Palm Beach International Boat Show, taking place along the waterfront facing posh…
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The glitz of the 1970s will roar back to life @ Concorso d’Eleganza Villa d’Este 2015
Celebrate the 70s at this year’s Concorso d’Eleganza Villa d’Este. This year’s works of art on wheels @ Concorso d’Eleganza Villa d’Este. The Concorso d’Eleganza Villa d’Este is considered one of the world’s most exclusive and tradition-steeped stages for historic cars and motorcycles. At the 2015 Concorso in the northern Italian town of Cernobbio the…
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The amphibious sub-surface water toy for 4
This mini personal submarine will accommodate 4 persons on two decks. The $300,000 amphibious sub-surface watercraft provides above- and underwater viewing options – a perfect toy for exploring underwater environments without the need for a fully submersible craft. Driving right off a trailer and into the water without the need for a crane, tender vessel, or…
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What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
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Top richest F1 drivers of all time
The Top TEN Wealthiest Formula One Drivers Of All Time, revealed by Wealth-X. Seven-time world champion Michael Schumacher has an estimated net worth of US$780 million, according to Wealth-X list of the top 10 richest F1 drivers of all time, which includes active and retired race car drivers. Schumacher’s wealth represents 43% of the combined net…