Top reasons luxury buyers stay with their automotive brand: survey

Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more

The world’s fastest convertible at Qatar Motor Show 2012

Bugatti took part in Qatar Motor Show (25-28 January 2012) for the second time, presenting an exclusive and uniquely coloured model of the Bugatti Veyron 16.4 Grand Sport, which is the fastest, most powerful and most luxurious open top car in the world. When the roof is on, the Bugatti Veyron 16.4 Grand Sport can … Read more

Heavy snow and more digital experience : the launching of Ferrari F2012

With the launch event at Maranello cancelled due to heavy snow covering the entire area, the reveal of the Ferrari F2012 was done through a series of online streaming interviews with key players including Fernando Alonso who spoke about the new car and the season ahead. “It looks very different from what we have seen … Read more

Ducati 1199 Panigale is the superbike everyone wants to look at

Superbikes: Ducati 1199 Panigale at MCN London Motorcycle Show Ducati UK returned to the 2012 MCN Motorcycle Show (2-5 February 2012) with yet another stunning model line-up. In 2009 the acclaimed Multistrada drew the crowds, in 2010 visitors were blown away by the ground-breaking Diavel and in 2012 Ducati came with the strongest and most … Read more

Roger Vadim’s Ferrari 250 GT California at Rétromobile 2012

Now in its 37th year, this year’s Rétromobile Parisian Automotive Fair has attracted more than 350 exhibitors who have brought their lovingly-maintained and – in some cases – eyewateringly expensive vehicles.  Some 90,000 people are expected to visit the five-day exhibition (1-5 February 2012); some to look, some to buy. More than 80 cars and … Read more

For all 911’s fans – The Porsche Museum’s “911 Identity” special exhibition

For more than four decades, the Porsche 911 has been deemed an automotive icon and the very epitome of the sports car. That means that the launch of the new Type 991 is an important event for the Porsche Museum Stuttgart as well. As a curtain raiser for 2012, the new generation is being welcomed … Read more