IWC x Mercedes AMG Petronas pop-up store

IWC & The Watch Gallery to launch an exclusive pop-up event at Selfridges IWC Watches races into Selfridges this summer with a wind tunnel installation showcasing cutting-edge engineering of two iconic brands – IWC, with its completely remodelled 2013 Ingenieur watch collection and the Mercedes AMG Petronas full sized racing simulator. The pop-up store will … Read more

8 for 80: 8 Maisons Françaises for Crocodile’s 80th anniversary

8 prestigious Maisons Françaises celebrate 80 years of Lacoste   Lacoste’s iconic polo shirt turned 80. The lifestyle brand was born of the inventiveness of René Lacoste, a multiple Grand Slam tennis champion, nicknamed the Crocodile. The tennis champion created the first polo shirt ever, initially for himself and for his friends. Before moving on … Read more

Bespoke luxury timepieces for the 5th edition of Only Watch

  September 2011, the 4th edition of the Only Watch charity watch auction raised above € 4 million for research into Duchenne Muscular Dystrophy, a degenerative neuromuscular disease affecting 1 in 3,500 boys, therefore 250,000 children, adolescents, and young adults around the world. Although the research money enables scientists to make progress in promising avenues … Read more

Piaget Rose Day. First edition.

The rose has been a key design motif for the Swiss House of Piaget since the 1960s. Yves Piaget‘s passion for the flower was recognized in 1982 when the winner of the Geneva International Competition of New Roses was christened the “Yves Piaget Rose,” further solidifying the House’s connection to the rose. In tribute to … Read more

For cardio-loving fashionista: Rick Owens‘ dark ideology on sneakers

  The string of collaborations we never thought we would see continues in the evolving world of fashion. Despising cardio but in love with his running habit, American fashion designer Rick Owens announced a collaboration with Adidas. Rick Owens’ dark ideology will be applied to 6 men’s and 4 women’s sneakers of the German sports … Read more

Red is the colour of rubies, luck, passion… and Louboutin soles

Christian Louboutin Paints Paris and NYC Red on His Way to the Saks Boutique. Red is the Colour of Rubies, Luck, Passion… and Louboutin Soles. French luxury shoe master Christian Louboutin celebrated the opening of his new boutique on Eight in New York by painting the town red. A pair of Loboutin signature red soles … Read more