Category: LUST
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Christian Lacroix – A brilliance of Branding in Unexpected Places
An article and video interview By Philippe Mihailovich. One of the greatest critical success factors for a brand, whether it be a mass market brand or a luxury, is the element of surprise. Of course, we all prefer pleasant surprises to shocks. Apple tends to surprise whilst Benetton chooses to shock. I must admit my…
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The Last Conspiracy: Shoes as Art
The art of shoe. Clean, functional and destined to last indefinitely. The art of shoe is about going back in time, it is three dimensional, it is about shapes, the right construction and pure sculpture in exclusive materials. Danish brand The Last Conspiracy (TLC) takes special shoemaking techniques from the past and bring them to…
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Burberry runway collections to be combined for two annual shows. Collections available to purchase immediately afterwards
Seasonless, immediate, and personal. Burberry announced plans to change the way it creates, presents and sells its runway collections. From September 2016, the British fashion empire will replace its current four show calendar with two shows. Seasonless, immediate, and personal, the new format and calendar have been designed with a global audience in mind. The…
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Meta fashion lessons from the premiere of Zoolander 2
What should a celebrity wear to a ‘fashionable’ screening of a film lampooning the fashion industry? Where does the real red carpet end and fiction begin?

