Cracking Open Tradition: American Egg Board Unveils 46th Annual First Lady’s Commemorative Egg

Longstanding Tradition Continues as America’s Egg Farmers Donate Eggs for Annual White House Easter Egg Roll. Continuing a nearly five-decade tradition, the American Egg Board (AEB), on behalf of America’s egg farmers, will present Dr. Jill Biden with the 2023 First Lady’s Commemorative Egg at the White House Easter “EGGucation” Roll on Monday, April 10. … Read more

Muguet Millésime 2023: Guerlain Announces A Collaboration Like No Other

Guerlain’s Annual Springtime Rendez-Vous: Muguet Millésime 2023 Reborn

@Guerlain Muguet Millésime 2023

This year, in honor of the Bee Bottle’s 170th anniversary, Guerlain luxury Maison announces a collaboration like no other.​

Guerlain Muguet Millésime 2023 is an exquisite Exceptional Piece imagined by not one but two extraordinary contemporary artisans: ceramicist Karen Swami and Haute Couture embroiderers Les Ateliers Vermont. A poetic lucky charm for Guerlain’s annual springtime rendez-vous, honoring French savoir-faire.

For over 110 years, it has been a ritual for Guerlain to celebrate the lucky-charm flower with delicate eau de toilette: Muguet. The tender, springtime scent of lily-of-the-valley was interpreted in turn by the House’s successive Perfumers: Jacques Guerlain in 1908, Jean-Paul Guerlain in 1998, then Thierry Wasser who composed the current version of Muguet in 2016.

An encounter between the art of the Guerlain Perfumer and the excellence of French savoir-faire.; @Guerlain Muguet Millésime 2023

In collaboration with ceramicist Karen Swami and Haute Couture embroiderers Les Ateliers Vermont, Guerlain Muguet Perfume is reborn for 2023 in a celebration of one of France’s oldest traditions: the giving of a spring of lily-of-the-valley as a lucky charm on May 1st.​

For Muguet Millésime 2023, ceramicist Karen Swami imagined a strikingly realistic ceramic bell, transforming the Bee Bottle into a flower. Her oversized lily-of-the-valley is completed with a delicate tulle bow hand-embroidered by the artisans of Haute Couture: Les Ateliers Vermont.​

“In tandem, we’ve succeeded in conjuring a sprig of lily-of-the-valley in a way that is both symbolic and rather realistic.” – Karen Swami

@Guerlain Muguet Millésime 2023

Recreating the lily-of-the-valley fragrance is a genuine olfactory feat as it is known as “mute”, it is impossible to capture its essence.

It is to the Perfumer’s virtuosity that we owe the reinvention of its wonderful but oh-so-fleeting perfume in all its facets. Composed by the Master-Perfumer Thierry Wasser, Guerlain’s Muguet takes on green and rosy facets that form a vernal setting for the lush floral materials. Jasmine sambac absolute, rose essence and absolute, are drawn from harvest especially selected by the perfumer for the delicacy and pureness of their extracts. At the heart of the bouquet arises the strikingly olfactory illusion of a freshly picked sprig.

To render the suppleness and colour of the leaf, Guerlain turned to les Ateliers Vermont, a Parisian Haute Couture embroidery house since 1956.

The virtuosos of this artistic craftsmanship created a bow in tender green tulle edged in green thread, standing for the leaves of the flower imagined by Karen Swami. Embroidered with delicate sprigs of lily-of-the-valley glinting like pearls of dew on each of the leaves and after several hours of meticulous work, this fabulously Haute Couture, strikingly poetic bow is tied to the neck of the Bee Bottle.

@Guerlain Muguet Millésime 2023

Karen Swami, ceramic artist, shapes elements to create pieces blending plays of shadow, modernity and perfect lines. It is this quest for purity that inspires the precious 2023 Millesime of Guerlain’s Muguet: that of a natural form as perfectly streamlined, an oversized lily-of-the-valley flower made of pure white biscuit in tributes to the luck-charm bell.

To produce the piece, Karen Swami collaborated with the porcelain workshops of Arquié, a Limoges manufacture that has been awarded the “Entreprises du patrimoine vivant” (“Living Heritage Companies”) label. Each of the 5,000 flowers is therefore the outcome of contemporary creativity and ancestral knowhows.

This limited and numbered edition of 5,000 pieces of 125 mL is presented with a 20 mL travel spray in its white leather sheath, as well as a funnel to pour the fragrance into the spray.

 

 

Guerlain Boosts Production and Thwarts Counterfeits with Innovative Solutions

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Rimowa Scores Big with New Football Projects and Unveils the Ultimate Violin Case

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Sean Diddy Combs Announces Its Newest Flavor-Infused Honey Melon Innovation

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Bentley Continuing Its Support For Rising Automotive Photography Stars

Bentley Motors sponsors the International Automotive Photography (IAP) Awards for the third time. Categories include: Atmosphere, Beauty, Car Spotters, Motorsports, Phone Photography and People. Continuing its support for rising photography stars, Bentley nurtures diverse creative talent, often from the start of their careers. Returning for its third edition, the International Automotive Photography (IAP) Awards is … Read more