What better place to celebrate 300 years of French Art De Vivre than the Chateau de Versailles?

Martell 300 Diane Kruger

Martell Cognac celebrated its landmark 300th anniversary with spectacular party at the Palace of Versailles in France. 300 VIP guests from more than 15 countries attended the spectacular evening, including Martell’s Ambassador and Guest of Honour at the event, the internationally-acclaimed actress Diane Kruger.

After a private tour of the Palace, guests experienced an exclusive fly past over Versailles by the Patrouille de France and an exclusive preview of an experiential exhibition representing each stage of Martell’s unique cognac expertise. After tasting cocktails created especially for the House’s Tricentenaire, all 300 guests took their seats for a fully immersive gastronomic experience designed around Jean Martell’s original journey to Cognac, created exclusively for Martell by the world-renowned, innovative French chef, Paul Pairet.

The Palace of Versailles – considered by many to be the ‘birthplace’ of Art de Vivre – provided a spectacular setting to celebrate 300 years of Martell and I hope all the guests got to discover a little bit of the French way of living for themselves this evening,” commented Diane Kruger.

Martell Cognac celebrated its landmark 300th anniversary with spectacular party at Martell Cognac 300th anniversary cocktail 2015 Martell Cognac 300th anniversary 2015 Martell Cognac 300th anniversary - Versailles Martell Cognac 300th anniversary - Diane Kruger Martell Cognac 300th anniversary - - Martell 300

Toasting to the 2015 Kentucky Derby winner

G.H.MUMM, recently named the official champagne of the Kentucky Derby and Churchill Downs Racetrack, was a part of the festivities at the 141st Run for the Roses both before and after American Pharoah crossed the finish line. Guests raised their glasses during the pre-race ceremonies for the “G.H.MUMM Toast to the Kentucky Derby.” While Jeff … Read more

Dom Pérignon lifting the veil on its secrets with the Atelier Dom Pérignon

A chance to meld senses and knowledge.

Atelier Dom Pérignon, the key to a grand experience

To share its unique savoir-faire, Dom Pérignon is for the first time lifting the veil on its secrets with the Atelier Dom Pérignon, a tour and tasting experience that begins in June 2015. The immersive experience will let wine lovers discover a unique heritage. During a day-long workshop, 12 participants will have a chance to taste the three Plénitudes of Dom Pérignon: Dom Pérignon vintage 2004 or 2005, Dom Pérignon P2 1998, and Dom Pérignon P3 1990, as well as Dom Pérignon rosé 2003.

For this inaugural year, Dom Pérignon scheduled fourteen exclusive Ateliers.

The session includes instruction on technical tastings of wines, emphasizing both the nose and the mouth, plus an introduction to wine and food pairings. The champagne house also announced a digital and sensory experience in the “Blackbox”, plus a tour of the vineyards and The Abbey of Saint-Pierre d’Hautvillers, the site where in the 17th century the monk Dom Pierre Pérignon discovered and perfected the techniques that would give birth to the champagne known today.

Savoring time travel. 2004, 1998 and 2003 Dom Pérignon Vintage 2005. Dom Pérignon lifting the veil on its secrets with the Atelier Dom Pérignon-2015 tour Dom Pérignon lifting the veil on its secrets with the Atelier Dom Pérignon

2015 Atelier Dom Pérignon

A Hennessy ultra-rare cognac marks the brand’s two and a half centuries

Anniversary Cognac: Ultra-Limited The Hennessy 250 Collector Blend. Cognac house Hennessy celebrates two and a half centuries with the release of an ultra-rare Cognac, Hennessy 250 Collector Blend. The distinctive Cognac is the product of of seven generations of Master Blenders from the Fillioux family. Each limited edition bottle (1-liter, $600) is enclosed in a … Read more

A bespoke travel experience to the Avion distillery in Jalisco dubbed World’s Most Expensive Tasting Flight

A luxury tequila brand is curating a unique travel experience. The ultra-premium brands aim to constantly challenge standards of quality and luxury. This is the case of the fastest growing ultra-premium tequila. The luxury brand Tequila Avion is offering tequila and spirits connoisseurs an opportunity to purchase a one-of-a-kind “World’s Most Expensive Tasting Flight,” a bespoke … Read more

Diane Kruger for ‘Martell France 300’ project

Hollywood actress Diane Kruger has been announced as Martell Cognac’s Ambassador for the brand’s 300th anniversary this year. The Martell House was founded in 1715 at the height of French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the great cognac houses, … Read more