Category: Business
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Chanel testing the e-commerce approach
Chanel set to launch an e-commerce option next year. Inevitably, French luxury house Chanel could not resist the online progress and the opportunities offered by online retailing. Chanel joins Fendi, the latest luxury brand to embrace e-commerce. At the brand’s Salzburg-New York event the maison unveiled that it is set to launch an e-commerce option…
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Conscious Consumption, rather than Conspicuous Brands. Consumers distrust the term luxury, says report
This is the ‘luxury drought” The conventional wisdom is that as people feel wealthier, they tend to spend more money on consumer goods and services. But today a reverse wealth effect is taking hold, according to a report from Unity Marketing entitled Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend,…
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Net-a-Porter merger with Yoox: marriage of very different high-end fashion sellers
While one presents a chic edit of beautifully shot and styled designer pieces, the other – to the unitiated – appears to offer a more chaotic shopping experience
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What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
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TAG Heuer’s connected watch project: A luxury Swiss smartwatch powered by Intel & Android Wear
The ultimate connected watch powered by Intel technology and Android Wear. A new era of collaboration between Swiss watchmakers and Silicon Valley. Avant-garde Luxury Swiss manufactuer TAG Heuer, Google and Intel have announced a product that is both luxurious and seamlessly connected to its wearer’s daily life. The Swiss smartwatch powered by Intel technology and…
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Top richest F1 drivers of all time
The Top TEN Wealthiest Formula One Drivers Of All Time, revealed by Wealth-X. Seven-time world champion Michael Schumacher has an estimated net worth of US$780 million, according to Wealth-X list of the top 10 richest F1 drivers of all time, which includes active and retired race car drivers. Schumacher’s wealth represents 43% of the combined net…