Burberry’s foray into luxury watch market

Burberry, the 156 year-old luxury brand with a distinctly British attitude, pushes into the luxury end of the watch market. In October 2012, Burberry will unveil a collection of luxury watches, presented as “typical of the brand’s British heritage and history of innovation”.

The luxury house is keeping the collection under an embargo until October. For more news stay tuned to watchpro.com. As usual, Burberry will support the collection with a strong marketing campaign and an upmarket distribution strategy.