Editorial 
“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more
For the past few years, Tesla was the undisputed king of the green luxury car segment. However, in 2014 the green car is throwing away its frumpy image, and you can now choose from a wide range of sleek, sporty hybrids and fully electric vehicles. Although you’ll pay for the privilege, the following luxury cars … Read more
Sports used to be a healthy diversion for us. The amateur status was held in high esteem based on the ethos sana in corpore sano, meaning “a sound mind in a sound body.” In sports, professionalism was frowned upon. Somewhere along the line all that changed. Sports became big business. In 1968 the major tennis … Read more
Eva Herzigová, Dior’s brand ambassador for Dior Capture Totale line since 2012, revealed details on the house’s new anti-aging product – Capture Totale DreamSkin. Dubbed by the French beauty label “a skincare revolution”, the new perfect skin creator Capture Totale Dreamskin has a heart filled with Longoza, an extract woth a power of natural auto-regeneration. … Read more
If you think about it, almost any ordinary household item can easily become a great example of luxury and sophistication as long as it is made using luxurious materials or is adorned with precious stones. This is particularly true for writing instruments, but since the widespread use of computers is slowly making handwriting obsolete, high-end … Read more
Jewelry has been the ultimate source of luxury for both men and women since the beginning of time. Jewelry pieces last forever and are often passed on to generations as heirloom pieces. This is why it is recommended to opt for timeless and classic styles of formal jewelry that will never go out of fashion. … Read more