Relaxed lifestyle of the Amalfi coast hits Macy’s stores with the Alberta Ferretti limited-edition capsule collection for Impulse. The capsule is composed of feminine silhouettes and delicate fabrications, acting as an allusion to the designer’s main line collection.
“This collection for Macy’s captures the essence of the Italian summer lifestyle and is at the same time true to my style,” said Alberta Ferretti. “I imagine a sensual woman that was joyfully elegant and unequivocally Italian. I am happy that Maria Carla’s unique style, Ellen Von Unwerth’s modern eye, and the fairy-tale atmosphere of Positano made my imagination become real. I’m glad I had the opportunity to give a solar, fresh and joyful Italian dream to the customers of Macy’s and I believe that these items will become staple dresses in their wardrobe.”
With bohemian and garden party styling taking center stage, the collection offers looks to satisfy a variety of personal tastes ranging from playful maxi dresses to sophisticated cropped pants. The juxtaposition of saturated oranges, pinks and teals offset the muted whites and tans that create a breezy, laid-back mood reminiscent of coastal living. Women will be compelled by Ferretti’s delicate fabrics like chiffon and voile that add a soft, yet artisanal touch to her creations.
During the 80s, Alberta Ferretti founded the eponymous company in San Giovanni in Marignano, and presented her collection on the catwalks of Milan, the capital of pret-a-porter. Another line was soon added to the main collection: “Philosophy di Alberta Ferretti,” a younger and more urban line.
In 2010, Alberta Ferretti launched her bridal collection “Forever,” and in 2011, at Pitti Immagine she presented her demi-couture collection Alberta Ferretti “Limited Edition.” The company soon grew with the implementation of a corporate structure, as a result of the arrival of her brother Massimo, who today is the Chairman of Aeffe SpA, the corporate umbrella for brands such as Alberta Ferretti, Moschino, Jean Paul Gaultier, Pollini, Cacharel and the newborn Cedric Charlier. The Alberta Ferretti presence continues to strengthen worldwide with boutique openings in every fashion capital from New York to Los Angeles, Milan to Paris, Moscow to Tokyo, and London to Dubai.