It was only a matter of time. The world’s most famously spoiled feline, Choupette Lagerfeld, has officially scratched her way into yet another corner of the luxury universe—this time not a velvet chaise or a couture runway, but a watch ad. Yes, Choupette is now the improbable face of Hublot’s 20th Anniversary Big Bang campaign, … Read more
The world’s most forward-thinking luxury packaging event is back — and this year, it’s more ambitious than ever. The 2025 edition of EDITION SPECIALE by LUXE PACK is set to take place on July 1–2, 2025, in a new, iconic location: the Carrousel du Louvre in Paris. Swapping the Carreau du Temple for the majestic … Read more
Let’s be real—Cannes has never exactly been short on drama, dazzle, or decadent displays of wealth. Between the diamond-drenched red carpet walks and yacht-deck soirées with flute after flute of vintage Champagne, the French Riviera already oozes spectacle. But this May, there’s a new kind of showstopper rolling into town—not up the Croisette, but along … Read more
In Costa Rica’s Blue Zone, Estée Lauder Dips Its Luxe-Toed Foot into the Spa Longevity Pool—But Can Skin Science Really Keep Up with Centenarians? Let’s be honest—when beauty giants go looking for the fountain of youth, it’s not usually found bubbling beside a hot stone bath in Costa Rica. But Estée Lauder has a different … Read more
If your luggage doesn’t stop traffic at the airport, is it even worth wheeling through First Class? TUMI seems to think not—or at least that’s the message coming through loud and clear with the brand’s ultra-limited, shimmer-drenched 50th Anniversary Gold Collection. And yes, darling, it’s as extra as it sounds. In celebration of five decades … Read more
Multigenerational travel is a growing trend in luxury tourism as families increasingly prioritise meaningful, shared experiences that bridge generations. Discerning travellers now seek immersive, once-in-a-lifetime adventures that blend safety, exclusivity, and enrichment that the entire family can enjoy, from grandparents to grandchildren. No vacation experience captures this spirit more profoundly than a luxury safari in … Read more