What’s the Karlest thing?

KARL LAGERFELD Eyewear Campaign making of teaser

Celebrating the opening of his second concept store in Paris, the prolific Karl Lagerfeld released the teaser for his eyewear campaign with Dutch artist and model Saskia de Brauw (born 19 April 1981), one of the most in-demand models of the year, and Spanish model Jon Kortajarena (born 19 May 1985). The new ad campaign teaser reveals “the Karlest thing” – the new rectangular frames signed by the fashion Kaiser.

Lagerfeld had the chance to meet the two stunning models at the shooting for the Spring/summer 2013 Karl Lagerfeld campaigns.

Jon Kortajarena landed advertising campaigns for Just Cavalli, Versace, Giorgio Armani, Bally, Etro, Trussardi, Diesel, Mangano, Lagerfeld, Pepe Jeans but notably H&M, Zara, Guess and Tom Ford for his consecutive seasons with the brands. On 26 June 2009, Forbes ranked Jon Kortajarena 8th in The World’s 10 Most Successful Male Models.