Victoria Beckham and Marchon Eyewear Sign Exclusive Global Licensing Agreement for Eyewear.
Since new shareholders NEO Investment Partners joined London-based Victoria Beckham’s fashion business at the end of last year, the brand works towards reaching its global potential and expanding the brand following a series of strategic partnerships and appointments. The latest exclusive, long-term global licensing agreement was signed with Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear.
The company markets its products under prestigious brand names including: Calvin Klein, Chloé, Diane von Furstenberg, Etro, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nike, Nine West, Salvatore Ferragamo and Skaga.
In 2017, NEO Investment Partners invested £30m in the business as a strategic partner and shareholder. In addition to NEO, Victoria Beckham Limited is owned by Beckham Brand Holdings, which is owned equally by Victoria Beckham, David Beckham and Simon Fuller’s XIX Entertainment.
New collections developed under the licensing agreement will roll-out globally beginning Fall 2019. The collections will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings and sophisticated femininity.
“Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalize on Marchon’s technical innovation, expertise in product development and global distribution network, whilst continuing to offer our customers a product that they can feel empowered in, and excited by. Marchon is an industry leader working with such dynamic, iconic brands, so we are delighted to announce this partnership with them,” commented Paolo Riva, CEO of Victoria Beckham.
“Victoria Beckham has done a remarkable job of building a true luxury brand with a confident identity and authentic point of view, and our organization is immensely proud to be collaborating with Victoria and her team,” said Nicola Zotta, President and CEO of Marchon Eyewear, Inc. “We believe that the Victoria Beckham brand is on the rise and quickly becoming one of the most influential in the industry. We are committed to the success of this partnership and look forward to producing eyewear that characterizes the brand’s trend-forward designs and contributing to the brand’s continued global growth.”