Tiffany & Co. Debuts “This Is Tiffany” Campaign, Featuring House Ambassadors Zoë Kravitz, Jimin of BTS and Gal Gadot.
The “This Is Tiffany” campaign captures the essence of Tiffany & Co.’s iconic collections and the personalities of its celebrity ambassadors.
Tiffany & Co. unveiled its latest campaign for the Tiffany T and Tiffany HardWear collections. The new campaign features house ambassadors, actress, singer, and model Zoë Kravitz, Jimin of 21st century pop icons BTS, and actress, Gal Gadot. The campaign distills the essence of Tiffany & Co.’s House icons to their very core. True, expressive, and real, the “This is Tiffany” campaign drives home the importance of being oneself. Proof that Tiffany jewelry is about how one wears it, the campaign is a celebration of individuality, joy and optimism.
“Our “This Is Tiffany” campaign is an authentic homage to individual style. We may make the jewelry but it’s house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own.” – Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co.
Drawing inspiration from the luxury jewelry House’s instantly recognizable logo, the Tiffany T collection is a pure, graphic construction, a collection powerful in its simplicity. Each piece celebrates the Tiffany name and pays tribute to its modernity and strength.Inspiring, empowering, and above all, unwavering, the T collection is instantly recognizable and a powerful, unapologetic expression of personal style.
The Tiffany HardWear collection first debuted in 2017 and has become one of Tiffany & Co.’s signature collections. Inspired by the energy and architecture of New York City — the House’s birthplace — it features signature gauge links that play with tension, proportion and balance. This year, a new extension launches: a watch. The new HardWear watch features a cushion-shaped case with a faceted Sapphire top glass resembling a full-cut diamond. A custom-locking mechanism directly secures the bracelet with diamond-accents—a nod to Tiffany & Co.’s heritage.
Both collections range from subtle to subversive, united via common threads of fierce elegance and striking sophistication.
“This Is Tiffany” campaign showcases Kravitz, Jimin and Gadot as their true selves. Hand-polished finishes, sleek silhouettes and striking pavé diamonds define both Tiffany T and Tiffany HardWear jewelry. Each piece is featured with an authentic representation of Tiffany & Co. and those who wear it.
Last Month, Tiffany & Co. Unveiled Its Newest House Ambassador: Jimin of BTS
Tiffany & Co. welcomes Jimin of 21st-century pop icons BTS as its newest global House ambassador. Known for his unique style and worldwide influence, Jimin is the perfect ambassador for the luxury jeweler and marks a new chapter for Tiffany & Co. with the intersecting worlds of music, art, culture and luxury.
“We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest House ambassador. He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.” said Alexandre Arnault, Executive Vice President, Product and Communications. “We are proud and incredibly excited to unveil our future campaigns with him launching later this spring.”
Celebrated around the world for his instantly recognizable vocals, impressive dance skills and commanding stage presence, Jimin’s creative journey is evolving. He recently announced the release of his first official album, FACE, and is focused on his new start as a solo artist as he reveals his new music to the world. As Tiffany & Co. House ambassador Jimin will showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs in forthcoming campaigns.
“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry,” said Jimin.
The global pop sensation will join Tiffany & Co. as a House ambassador in March and his first campaigns for Tiffany & Co. will debut later this year.