Tiffany & Co. announced the debut of its Home & Accessories collection in Europe. To celebrate the collection launch during the prestigious Salone de Mobile design fair, the luxury jewelry house is unveiling a creative installation within its Piazza Duomo store in Milan.
Drawing inspiration from the whimsical wit of Home & Accessories, the store will be transformed into a greenhouse – a reinterpretation of the intricate sterling silver, copper and glass masterpiece handcrafted by Tiffany artisans. The façade of the store echoes the linear architecture of the greenhouse, while the design theme continues throughout the store with a large-scale greenhouse on the main floor and artistic floral creations.
Five female artists: Anna Galtarossa, Shantell Martin, Marilyn Minter, Laurie Simmons and Anna-Wili Highfield, were chosen by Tiffany’s chief artistic officer, Reed Krakoff, to interpret the garden structure through their contemporary and innovative lens. The exterior window displays will reimagine their extraordinary vision through works that range from sculpture to collage. The creative installation is on display, from April 15 to April 22.
“We chose to elevate the greenhouse from Home & Accessories because it is a perfect expression of Tiffanycraftsmanship and a symbol of the power of creativity,” says Krakoff.
“My vision for the Tiffany greenhouse was to fill it with beautiful Tiffany objects until they exploded out through the windows, out through the roof,” said artist Marliyn Minter on The Greenhouse Project
“I’m a huge collaborator. When it’s a great fit, you get to make something that’s really amazing,” added artist Shantell Martin on The Greenhouse Project.