Thor star is the new global ambassador for BOSS. Another step in the casualization process of the BOSS brand

    Australian actor Chris Hemsworth (born 11 August 1983), best known for his role as Thor, is the first Hollywood star to be appointed new global brand ambassador for BOSS fashion brand. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has … Read more

Another whisky of the Valhalla gods: Highland Park Loki

Highland Park Single Malt Scotch Whisky launches Loki, the second release of the acclaimed Valhalla Collection. Loki, one of the most complex characters in Norse mythology, has a dedicated whisky produced by Highland Park Single Malt Scotch. It is the second release Of the acclaimed Valhalla collection and the whisky bottles the characteristics of Loki … Read more