Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more
What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more
E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in … Read more
Across Europe, two in five people (40%) now shop online – and it is men not women that are driving the charge into internet purchases – according to a new study by CB Richard Ellis (CBRE). At a time when there is an unprecedented level of consumer access to the internet across Europe, CBRE’s study … Read more
When humans work with asbestos, carbon nanotubes or drive down the gravel erionite roads, they stir up more than a simple dirt. This poisononous dust contains such high levels of deadly minerals that those who breathe in the air on a daily basis are at an increased risk of developing a type of cancer that … Read more