Gen X overtaking Baby Boomers as the age group most likely to book spa travel
Increased Demand for Off-the-Beaten-Path Destinations & Authentic, Local Experiences. The spa travel is on the rise in North America, which is the now the world’s largest wellness travel market, generating over 40% of the total dollars spent in that global segment, according to ‘State of Spa Travel’ report by SpaFinder Wellness 365, an annual insight … Read more
