The Lifeblood: Shiseido infuses its iconic serum with a world-leading discovery

  This new ultra-luxury serum is a renewal of the iconic Shiseido Ultimune Power Infusing Concentrate serum. The prestige beauty brand SHISEIDO, which currently markets in 88 countries and regions around the world, is globally launching Ultimune Power Infusing Concentrate III. With a new enhanced formula and packaging, the serum is a renewal of the … Read more

FC Barcelona and Shiseido Men launched highly engineered men’s skincare and makeup range

  FC Barcelona and Shiseido Men launched highly engineered men’s skincare and makeup range Shiseido Men and the world-renowned FC Barcelona are joining forces to collaborate on the launch of the reinvigorated Shiseido Men series of highly engineered men’s skincare and makeup products. At the same time, Sergi Roberto, one of the four Captains at … Read more

Prestige beauty group has uniquely developed a new hand sanitizer for sensitive hands. The formula to be disclosed to all

      Shiseido, the Japanese multinational personal care company, that is a skin care, hair care, cosmetics and fragrance producer, has uniquely developed a new hand sanitizer (designated quasi drug) with special attention to sensitive and raw hands, and will start production at its Nasu Factory (Ohtawara City, Tochigi Prefecture) from April 17 following … Read more

Sustainable beauty embracing the blessings of trees: Shiseido’s new brand Baum Japan

    An increasing number of beauty consumers place importance on companies’ and brands’ attitudes toward social responsibility and environmental considerations. Shiseido luxury beauty conglomerate those brands include SHISEIDO, Clé de Peau Beauté, IPSA, NARS, bareMinerals, Laura Mercier, Dolce&Gabbana, launches new sustainable skincare brand Baum. To be unveiled officially in May, the prestige beauty brand’s … Read more

Clé de Peau Beauté unveils a revitalized La Crème high-performance face cream

    Shiseido-owned luxury beauty brand Clé de Peau Beauté has unveiled a revitalized edition of the iconic La Crème, its high-performance face cream. The new La Crème is poised to launch in Spring/Summer 2020. The revitalized formulation contains the new CeraFerment Extract which is crafted from a yeast that was discovered in Japan’s Akita … Read more

UK marks the first port of call for Clé de Peau Beauté in EMEA

    After achieving success in Asian markets, Clé de Peau Beauté is strategically poised to expand into new territories. Clé de Peau Beauté, the premier luxury skincare and makeup brand from SHISEIDO Company, Limited, has launched exclusively at Harrods, at one of the world’s premier destinations for Luxury Beauty. Clé de Peau Beauté harnesses … Read more