Porsche

Carbon fibre has many merits, but recyclability is not one, says Porsche about its Mission R all-electric concept vehicle

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  fast forward future: Porsche reveals its vision for customer racing. E-mobility at Porsche: the sustainable Mission R racing car Highly connected and futuristically honed – this is a brand new breed of racecar. What lies within Porsche Mission R all-electric concept vehicle? Breathable seats that are designed to have the most contact possible with … Read more

Germany’s Porsche is by far the most valuable luxury brand. France’s Celine is the fastest growing luxury brand this year

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    Total value of world’s top 50 most valuable luxury and premium brands down 3%, from US$227.1 billion in 2020 to US$219.5 billion in 2021 Porsche retains top spot, brand value US$34.3 billion. Apparel brands dominate ranking, with 30 brands featuring and accounting for 62% of total brand value, but brand values suffer due … Read more

Porsche is realising a pilot project with non-copyable digital objects

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The sports car manufacturer’s first NFT activity is supported by the subsidiary Porsche Digital and the recently spun-off technology start-up Fanzone as an NFT platform for digital trading cards. NFTs are based on blockchain technology and relate to a specific asset. This means that an NFT represents the digital ownership of a unique item. The … Read more

What is Bugatti Rimac and what is Porsche doing in this new automotive trio

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    Bugatti, the French supercar manufacturer of high-performance automobiles,  to form part of a new joint company. Porsche and Rimac Automobili have finalized the plans to establish a new joint venture including Bugatti, named Bugatti Rimac. Porsche, Rimac Automobili, and Bugatti announced a partnership. Bugatti’s current owner Volkswagen brought Bugatti into this new joint … Read more

The Porsche European Open will again showcase high class golf in Germany

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  Getting back into the swing of things: for the first time in just under two years, the Porsche European Open will again showcase high class golf in Germany – and in front of spectators. After the authorities gave the go ahead for the model project, golf fans will now be able to watch a … Read more

Concept stage for new Audi sports prototype largely completed

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  The successor to the successful Audi R18 is already taking shape. First car race planned for January 2023 at the Daytona 24 Hours. Close cooperation with fellow group brand Porsche. Audi will return to LeMans and to sports prototype racing with an electrified sports car in the 2023 season. The successor to the successful … Read more