Non-alcoholic beers were only remotely reminiscent of the original, a beverage category of alcohol-free distillates did not exist yet, and no-alcohol choices on cocktail menus were often entitled “mocktails” – i.e. fake cocktails. But those days are gone for good. “Dry January” or “Sober October“ have now become an integral part of our beverage culture … Read more
“same but different”: the highlight for Craft Spirits Craft Beer & Cider at the heart of ProWein Tradefair 2022 (May 15-17, 2022, Messe Düsseldorf, Germany). The Trend Show “same but different” (sbd) is a real highlight at the heart of ProWein 2022 from 15 to 17 May (Messe Düsseldorf, Düsseldorf, Germany). To the tune … Read more
Complex, flavourful and very grown up, this year’s crop of zero-alcohol drinks blow lemon, lime and bitters out of the water
Julia Bainbridge’s upcoming book shines a light on the category just as it has been named the top alcohol trend for 2020