One-quarter of searches for prestige brands now originate from a mobile device

L2 Releases Inaugural Intelligence Report: Mobile “M-influence” to Replace “M -commerce” in business lexicon 23% of Google Searches for prestige brand terms originate from a mobile device (up from 14% last year), signaling a dramatic shift in device traffic for the brands reviewed, according to L2’s Inaugural “Intelligence Report: Mobile”. Although consumer usage of mobile … Read more

Buying habits of men and women while shopping on mobile

Men Are Bigger Mobile Shoppers Than Women Men Shop at Work, While 12% of Women Shop While Waiting for the Doctor In the mobile and digital age, men have surpassed women shoppers with 45% of men having made a mobile purchase vs. 34% of women, according to a new survey released by Market Research company … Read more