Conversational Relevance study by Brodeur Partners measures brand resonance across thousands of online conversations What really matters when it comes to online conversation about hotel choice? Brodeur Partners looked into the heart of the topic and has come up with intriguing answers in the Conversational Relevance study that examined 18,000 web conversations across social networks, … Read more
What attributes are important among people selling them high-end goods? The most important attribute is knowledge, cited by 72% of respondents of the new Experiences With Luxury Salespeople WealthSurvey from the independent New York-based Luxury Institute. Respondents are wealthy shoppers with minimum annual income of $150,000reported average income of $310,000 and average net worth of … Read more
First JW Marriott Hotel Opens in New York City JW Marriott hotel chain is expanding by opening the brand’s first hotel in New York City – JW Marriott Essex House New York. Located on Central Park South, just steps from Fifth Avenue temptations, the 509-room hotel is situated in a building that was first opened … Read more
A brand’s site remains hotels primary revenue generator. Hotel brands indicated they would spend 34 percent of their 2011 online budgets on site redesigns and optimization; however, the second annual L2’s “Digital IQ index: Hotels” research demonstrates that the industry is slow to adopt best practices. Four Seasons, Hilton and Marriott Top the Digital IQ … Read more
Marriott to Develop New York City’s Tallest Hotel Marriott International, Inc. will develop the Courtyard and Residence Inn Manhattan/Central Park, a soaring, new 68-story property housing two distinctly different hotels – the 378-room Courtyard by Marriott hotel and the 261-room Residence Inn by Marriott hotel — at 1717 Broadway (at 54th Street). The multi-million dollar … Read more