Tag: luxury
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Mikimoto tries to redefine Pearl Industry Social Media
Mikimoto Re-Defines Pearl Industry Social Media Through Monumental Blogger Ambassador Program In 1916, Mikimoto pearls re-defined the pearl industry by patenting the technique for cultured pearls, which are the pre-dominant pearls used today for luxury jewelry and accessories. Nearly a century later, Mikimoto has once again re-defined their industry by culturing a new technique that…
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Prices of central London’s most expensive homes reached a record
London Luxury Home Prices Increase to Record as Foreigners Dominate Market London’s luxury-home values have accelerated this year as wealthy individuals seek a haven for their money in areas such as Belgravia, Knightsbridge and Mayfair. Values rose 1.1 percent in the fourth quarter compared with 5.5 percent in the first three months of the year,…
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Hybrid offensive: Mercedes-Benz launches the world’s most economical luxury vehicle
Mercedes-Benz to Offer World’s Most Economical Luxury Vehicle: E300 BlueTEC HYBRID – 4.2 l of diesel/100 km and E400 HYBRID: combined fuel economy of 27 mpg (estimated) Mercedes-Benz is opening a new chapter in its core segment while at the same time setting new standards for luxury sedans. The E300 BlueTEC HYBRID impresses with new…
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Speaking about luxury with Creezy Courtoy – historian, consultant and expert in luxury
Journalist, historian, perfume expert, anthropologist, expert at European Commission, Perfume Foundation Chairman, Creezy Courtoy is specialised in luxury products communication and is the owner of CREEZY!The Agency. Creezy Courtoy founded The Perfume Foundation in 1995, those first objective was to promote the industry in organizing events for the industry. In 1998, after realising the increasing…
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Speaking about luxury with Nathalie Veysset, CEO DeWITT – Haute Horlogerie Manufacture
After leading the company towards financial autonomy, Jérôme de Witt decided, in 2008 to reinforce his growth strategy by handing the executive reins of Montres DeWitt to Nathalie Veysset, 35, an expert in corporate management and company structuring. This energetic young woman previously worked in finance, with a managerial position in one of the world’s…
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The future of Luxury changed by digital media
Luxury cannot be branded anymore if there is not a human being mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior…