What is CashDenim, the impossible fusion of Denim and Cashmere

An everyday essential finds a new level of distinction. Loro Piana CashDenim is a purist perspective of immaculate utility-design, merged with the authentic savoir faire of Japanese denim culture.​ With this exquisite groundbreaking fabric, Loro Piana pursues its quest for excellence, merging Japanese ancestral tradition to push the limits of Italian innovation. Italian luxury house … Read more

The Story Behind ME: Meet the the minds and hands behind Bulgari, Fendi, and Loewe luxury pieces

  Who are the minds and hands behind these pieces? “The Story Behind ME” reveals LVMH Métiers d’Excellence Throughout the years, LVMH Maisons have showcased incredible savoir-faire in their path to create iconic products. Who are the minds and hands behind these pieces? What does the creation, craftsmanship and client experience process look like? What … Read more

The best motor boats and yachts launched during the year rewarded at the World Yachts Trophies 2021

The World Yachts Trophies gala dinner organized by SG Publications, the publisher of magazines Yachts France, Yachts Italia and Yachts Europe rewards the best motor boats and yachts from 13 to 140 meters launched during the year. Around thirty trophies are awarded during the Gala dinner, followed by the legendary and unique Yachts Parade, a … Read more

Certainly a great gesture of optimism: Hublot, Zenith and Loro Piana announce almost simultaneous openings

      Hublot, Zenith and Loro Piana express confidence in the Japanese market new flagships in Tokyo’s Ginza district. The almost simultaneous opening of the three Hublot, Zenith and Loro Piana flagships invites the question of why such an attraction for Japan? The Land of the Rising Sun is the world’s biggest market for … Read more

Exceptionally elegant André: Loro Piana’s Secret’s of Summer

  As the Summer bought us the optimism of warmth and light Loro Piana celebrates the joys of summer. The André shirt defines Loro Piana summer: utterly simple, perfectly conceived. The secret heart of elegance. When the shirt was still a ‘chemise’, little more than an item of underwear, a tunic to be worn under … Read more

Loro Piana, Bvlgari, Acqua di Parma, Cova, and Fendi contribute to fight against coronavirus pandemic

    LVMH’s Italian Maisons Bvlgari, Acqua di Parma, Cova, Fendi, and Loro Piana are stepping up to help stem the spread of the virus in their home country. LVMH Luxury Maisons in Italy contribute to fight against Covid-19. LVMH and its Maisons have been mobilized for weeks to help check the spread of Covid-19. … Read more