The Story Behind ME: Meet the the minds and hands behind Bulgari, Fendi, and Loewe luxury pieces


Who are the minds and hands behind these pieces? “The Story Behind ME” reveals LVMH Métiers d’Excellence

Throughout the years, LVMH Maisons have showcased incredible savoir-faire in their path to create iconic products. Who are the minds and hands behind these pieces? What does the creation, craftsmanship and client experience process look like? What is the story behind them? “The Story Behind ME” series unveils the behind-the-scenes of our Métiers d’Excellence through testimonies of talents from Creation, Craftsmanship and Client Experience professions, which are essential to the success of LVMH and its brands.

Have you ever wondered what makes the desirability and the longevity of luxury industry’s most iconic products? Is this due to the manufacturing secrets preciously guarded within luxury Houses, sometimes for centuries? Or the talent of a single creative visionary capable of inventing or reinventing everything each season? Or to the person who makes it? Sells it?

“The Story Behind ME series, broadcast exclusively on our social networks, lifts the veil on this mystery… By meeting the people who contribute to the desirability of our products every day.” – LVMH

In 2021 with a valuation of $329 billion, LVMH became the most valuable company in Europe. LVMH controls around 60 subsidiaries that each manage a small number of prestigious brands, 75 in total. These include Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Fenty, Princess Yachts, TAG Heuer and Bulgari. The subsidiaries are often managed independently, under the umbrellas of six branches: Fashion Group, Wines and Spirits, Perfumes and Cosmetics, Watches and Jewelry, Selective Distribution, and Other Activities. The oldest of the LVMH brands is wine producer Château d’Yquem, which dates its origins back to 1593.

In the succession of three stories that form a single one, the viewer discovers the face, the intelligence, the keen eye, the hands, the sensibility of women and men who pass on from one generation to the next, from one métier to another, the passion for beauty, for timeless quality, for various skills so patiently acquired and optimized so much so they become an art…

The Story Behind ME @LVMH Luxury Group

Each talent is the custodian of one of the 280 Métiers d’Excellence within the LVMH Group. Whether it is creation, craftsmanship or customer experience, they all maintain a permanent dialogue that ensures that our products are not just products, that our products have a soul. Some of these Métiers d’Excellence have a centuries-old tradition, and they all write their future with the passion that drives their daily work.

In the 1st episode, meet Lucia Silvestri, Bulgari Creative Director, Massimo di Valentini, Director of the Prototyping and Fine Jewellery Workshop, and Sergio Scudellari, Sales Manager.

They each unveil a facet of the Bvlgari Serpenti Necklace, the iconic piece of the House Bulgari. And what if the mystery was hidden in the links of this human value chain to which each person contributes, playing an essential role alongside the others?

In the second episode, Marco de Vincenzo, Leather Product Designer, Alessia Facchin, Assembly and Finishing Manager, and Xia Jie, Sales Consultant, open the doors to the Maison Fendi.

Discover how each person’s expertise and avant-garde creativity, in an unbroken cycle of excellence, redefine the iconic Fendi Peekaboo handbag, a Fendi icon with contemporary style.

In this third episode, take a look behind the scenes of Maison Loewe with Jonathan Anderson, Artistic Director, Maite Infantes, Modelist and Kashiyama San, Client Associate.

Passionate about their métier as well as custodians of a unique legacy and know-how, they work together daily to shape the future of the Loewe luxury brand by reinterpreting the design of the emblematic Amazona bag.