Omega has reintroduced a real piece of watchmaking history: First OMEGA Wrist-Chronograph Limited Edition

 

For OMEGA’s latest creation, the brand has reintroduced a real piece of watchmaking history.

The “First OMEGA Wrist-Chronograph Limited Edition” is an ambitious new collection comprising of just 18 watches – with each one housing an original 18’’’ CHRO calibre from 1913. Through a special and dedicated process, the prized calibres have been delicately refurbished by the experts at OMEGA’s Atelier Tourbillon and given a new lease of life for use inside these new Limited Edition models.

The “First OMEGA Wrist-Chronograph Limited Edition” was proudly launched at the brand’s “Museum Night” in Biel, Switzerland on July the 2nd.

First OMEGA Wrist-Chronograph Limited Edition watch
First OMEGA Wrist-Chronograph Limited Edition watch; photos: omegawatches.com

“In all my years at this company, I’ve never seen a project quite like this one. The watch movements are 105 years old, but now their story is set to continue. The skill involved in the refurbishment and craftsmanship is remarkable and we’re very proud to now share the results,” said Raynald Aeschlimann, President and CEO of OMEGA.

In 1913, OMEGA became one of the world’s earliest producer’s of wrist-chronographs and the acclaimed 18’’’ CHRO calibre was integral to that achievement. For today’s project, the OMEGA Museum played a significant role in supplying the 18 original 18”’ CHRO calibres, which were retrieved from heritage timepieces within their vaults.

For the outside design of the 47.5 mm timepieces, OMEGA has followed the look of an OMEGA wrist-chronograph from 1913, with classic details such as the riveted leather strap and the  with blued “Empire” hands and hollow Arabic numerals.

Modern materials have also been included, such as 18K white gold for the case, and 18K Sedna™ gold for the crown and pusher. The classic design also features a hatched caseback, which can be flipped open to reveal the refurbished movement positioned behind sapphire-crystal.

First OMEGA Wrist-Chronograph Limited Edition
First OMEGA Wrist-Chronograph Limited Edition watch; photos: omegawatches.com
First OMEGA Wrist-Chronograph Limited Edition 2018
First OMEGA Wrist-Chronograph Limited Edition watch; photos: omegawatches.com
ELVIS PRESLEY’S OMEGA Sold FOR A WORLD RECORD CHF 1,500,000 AT AUCTION
ELVIS PRESLEY’S OMEGA Sold FOR A WORLD RECORD CHF 1,500,000 AT AUCTION; photos: omegawatches.com

ELVIS PRESLEY’S OMEGA SOLD FOR A WORLD RECORD CHF 1,500,000 AT AUCTION

An OMEGA timepiece belonging to the legendary performer Elvis Presley has been sold for CHF 1,500,000 at the Geneva Watch Auction: Seven, by Phillips. After a lengthy and competitive round of bidding, the OMEGA Museum in Biel/Bienne became the proud new owner, not only attaining the watch for their significant collection, but also paying a new world record for any OMEGA watch ever purchased.

Described as the “most historically significant Elvis Presley-owned watch to ever appear on the market”, the 18K white gold wristwatch was presented to Elvis by RCA Records in February 1961, at a charity luncheon and concert to celebrate his 75 million records sold worldwide.

OMEGA suits-up in retro style to celebrate an extraordinary reboot of its history
First OMEGA Wrist-Chronograph Limited Edition watch; photos: omegawatches.com

 

Visual Artist Shantell Martin is using iconic 1800 Tequila bottle as non-traditional canvas

The ninth edition of its Essential 1800 Artists Series featuring visual artist Shantell Martin. Special limited-edition series showcases six original works from Shantell Martin using iconic 1800 Tequila bottle as non-traditional canvas. 1800 Tequila launches the ninth edition of its Essential 1800 Artists Series featuring visual artist Shantell Martin and her signature black and white … Read more

Jack McCollough and Lazaro Hernandez of Proenza Schouler join forces with Lancôme

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Alexander Wang and Bella Hadid unveil exclusive ice cream leather cooler

Taking Pleasure Seriously at Cannes Film Festival 2018: Magnum x Alexander Wang limited edition handmade cooler bag.

Alexander Wang and Bella Hadid unveil exclusive ice-cream cooler bag-
Alexander Wang and Bella Hadid unveil exclusive ice cream cooler bag; image credit: magnum

MAGNUM, the ice cream brand owned by the British/Dutch Unilever company, was joined at the 2018 Cannes International Film Festival by designer Alexander Wang and supermodel Bella Hadid to launch their collaboration for Magnum’s “Take Pleasure Seriously” campaign. As part of the campaign, a short film starring Bella Hadid and Alexander Wang was created to celebrate the craft and quality that goes into creating the iconic range of ice creams. In addition, MAGNUM unveiled a MAGNUM X ALEXANDER WANG limited edition handmade cooler bag. The Magnum X Alexander Wang limited edition cooler bag is available on www.alexanderwang.com at a $895.

The leather-wrapped cooler bag is the result of a truly unique collaboration with Magnum and Alexander Wang. By injecting elegance and luxury in to an everyday object, the two brands have created a premium, yet subversive, accessory to house expertly crafted luxury ice cream – perfect for those who take pleasure seriously.

“I’m excited to finally be able to share the MAGNUM X Alexander Wang cooler bag here in Cannes. Today is the result of months of incredibly hard work on a very unique project. As you will hopefully see, the bags were designed to capture the craft and expertise that I share with MAGNUM. This collaboration allows for an indulgent MAGNUM whenever and wherever you want,” said Alexander Wang about the partnership.

Bella Hadid also shared her enthusiasm for the collaboration, saying: “I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project. The Magnum X Alexander Wang cooler bag allows you to enjoy an indulgent moment wherever and whenever. I’ve truly enjoyed developing this collaboration, and hope we inspire others to take pleasure seriously.”

Alexander Wang and Bella Hadid unveil exclusive ice-cream cooler bag-2018
Alexander Wang and Bella Hadid unveil exclusive ice cream cooler bag; image credit: magnum
Alexander Wang and Bella Hadid unveil exclusive ice-cream cooler bag
Alexander Wang and Bella Hadid unveiled exclusive MAGNUM X ALEXANDER WANG cooler bag as part of “Take Pleasure Seriously” campaign; image credit: magnum

 

Bulgari’s futuristic version of the Old Curiosity Shop

What is the meaning of Art of wonder? Italian luxury house Bulgari celebrates this intriguing art with a Curiosity Shop located next to the historic Bulgari store at No. 10 Via Condotti in Rome, Italy. The wondrous experience presents “a total immersion into the creativity of the Maison and connecting the future with Bulgari’s past.” … Read more

Lamborghini and Cervélo join forces on limited-edition triathlon bicycle P5X

  Limited-Edition PX5, the triathlon bike by Lamborghini x Cervélo.   The Lamborghini of triathlon bikes launched at the Geneva International Motor Show 2018. This limited-edition speed machine unites Lamborghini amd Cervélo passion about performance. Cervélo’s triathletes lead the charge when it comes to racing, and now they can stand out from the crowd even … Read more