James Franco announced as the new Coach For Men ambassador. James is the quintessential-cool guy. The actor, director, writer, artist and philanthropist is the new face of Coach For Men, the new fragrance launching in September. According to Coach Creative Director, Stuart Vevers, James Franco embodies the creativity, confidence, curiosity and innate style of the … Read more
James Franco, L.A.’s Chateau Marmont and spring’s Techno Color sunglasses. Italian fashion house Gucci turns the spotlight on its new Techno Color Sunglasses Collection with a film directed by and starring James Franco, the ambassador of the luxury Italian label since 2009. Last year, France produced “The Director,” a documentary about Gucci creative director Frida … Read more
What happens when James Franco takes off in a red convertible wearing our new Bamboo aviators? Nothing short of summer magic. American actor and director James Franco is the star of the new Gucci Bamboo Eyewer Campaign, the creation of fashion photographers Mert Alas and Marcus Piggott. The Italian luxury house unveiled footage of the … Read more
Gucci opens “Lapo’s Wardrobe” in the first men’s flagship in Europe. Milan’s Brera neighborhood is home to the internationally renowned museum Pinacoteca di Brera, picturesque cobblestone streets, antique dealers and now Gucci’s first European men’s-only boutique. The Gucci men’s store spans more than 500 sq m, boasting a design concept by Frida Giannini. The new … Read more
Gucci announced that actress Blake Lively will be the face of Gucci Premiere, the House’s next female fragrance, for which Nicolas Winding Refn has directed a short film. Blake Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances. The print campaign for the new fragrance was shot by Mert … Read more
From November, Gucci luxury fashion home will offer made-to-measure services for men. Bespoke tailoring will be available in 11 Gucci boutiques. Customers will be able to customize their suits and the service will be also available for shirts and shoes. The ad campaign that promotes the new exclusive service has James Franco as the central … Read more