The Pattern That Nearly Buried Burberry

How the world’s most recognizable check went from royal lining to fashion emergency — and lived to tell the tale. The secret hiding in the lining Picture this: it’s 1920s Britain. The Burberry check — that unmistakable beige, black, red, and white tartan — exists only as a hidden whisper inside coat linings. A quiet … Read more

Italian by Name, No Longer by Blood – Missoni Changes Hands

Seventy-three years of family stewardship have ended in a single transaction. Now, with institutional capital in control and a new creative voice at the helm, the question isn’t whether Missoni can survive — it’s whether it can truly live again. After the Zigzag: Missoni Without the Family The house of Missoni was built on a … Read more

Great brands flourish – even in turbulent times: Most Valuable Italian Brands 2021

    Gucci retains the top position as Italy’s most valuable brand for the third year. Despite a turbulent year, and the threat of a lasting economic recession, the Kantar BrandZ Most Valuable Italian Brands ranking has risen by 11%, to reach a total brand value of $114.6 billion. Gucci retains the top position as … Read more

Why fashion loves to revive heritage brands

The trademarks for Poiret fashion house are up for auction this month, which suggests the heritage brand might see a revival. From Carven to Schiaparelli, Lauren Cochrane reports on why labels love to relaunch