Tag: Haute Couture
-

What is haute couture – and why does it matter?
Staging an haute couture fashion show takes unimaginable time and expense, and most fashion make their profits from lower-priced accessories. So what is the point of gobsmackingly expensive couture?
-

Wang scores for Balenciaga as fashion house takes game to rival at Vuitton
Alexander Wang’s show at Paris label signals moves into Nicolas Ghesquière’s territory with avant-garde collection
-

Maison Martin Margiela Crystalactite
Atelier Swarovski by Maison Martin Margiela. For the 4th year in a row, haute couture collective from Maison Martin Margiela participated in Miami Art Basel and worked with French Artist Baptiste Debombourg on an exclusive on-site installation. Made out of cascading layers of shattered glass, the installation entitled ‘Stalker’ celebrated the launch of our…
-

Being “close” to users does not help but rather harms luxury fashion brands
How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she…
-

The smarphone with high luxe factor.
The Haute Couture phone: Savelli’s luxury android powered haute phones The humble smartphone is elevated to the haute couture status thanks to Alessandro Savelli‘s 11-piece collection of statement mobile phones. Savelli’s luxury android powered haute phones debuted at this year Paris Couture Week and are now available only at Printemps and Harrods luxury retailers. …
