Guerlain announces revolutionary organic alcohol formula, eco-friendly bottles and new perfume unavailable to buy

  Unavailable to buy. Only for collectors: Guerlain Cherry Blossom by Kyoko Création – 2022 A perfume to celebrate hanami Each spring, the Japanese gather to admire the beauty of cherry blossoms. Guerlain celebrates this annual hanami tradition with an exceptional limited and numbered edition of Cherry Blossom in its iconic Bee Bottle. For the … Read more

Feelings directly from the brain: Guerlain’s Mindscent – a fragrance finder powered by emotion sensors

  When it comes to digital technologies in the fragrance domain, Guerlain is a pioneer. After inventing Olfaplay, a digital radio app and website for people who are passionate about perfume, Guerlain continues to tap into the latest digital technologies with Mindscent, a new perfume experience proposed at the Maison’s boutiques. The Mindscent app was … Read more