How Salvatore Ferragamo wants to reach new, younger audiences online

FARFETCH AND SALVATORE FERRAGAMO ANNOUNCE GLOBAL STRATEGIC PARTNERSHIP. Salvatore Ferragamo creates new engaging shopping experiences in conversation with a global Millennial and Gen Z luxury audience. Farfetch, the leading global platform for the luxury fashion industry, and Salvatore Ferragamo, a leader in the luxury fashion industry, announced a global strategic partnership. The commercial deal will … Read more

BMW’ Paris flagship store to target tourists as well as car buyers

BMW’ Paris flagship store to try to emulate the Apple retail experience   The BMW Group celebrated the grand opening of its first new BMW Brand Store in the most luxurious area of metropolitan Paris in the Avenue George V tonight. The store, set to be the first of an Apple-like network of ‘experience stores’, … Read more