Tag: e-commerce
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China Connect 2012: E and M-commerce in the age of brand consciousness
The Chinese luxury buyer is the youngest in the world. Enough to dwell upon the latest insights on this key target, driver of China growth. From 22 and 23 March 2012 Paris will be the host of the China Connect 2012, a conference focused around the opportunities presented by the Chinese E- and M-commerce market.…
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Net-A-Porter – first major foray into the China luxury e-commerce market
Chinese e-commerce platform Shouke Limited is set to be acquired by the London-based luxury online retailer Net-A-Porter.com, marking that company’s first major foray into the China market. The members-only Shouke shopping website was only one of many well-capitalized luxury e-commerce platforms to spring up in China in the last couple of years, and the country’s…
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Links work on web pages. Why not videos? Gucci released its second shoppable video
Gucci released its second shoppable video You could click on hyperlinks on web pages in order to find out more about references and sources of what you were reading. Why not videos? Gucci is making interactive shoppable videos a reality. The luxury brand released its second shoppable video featuring products from Gucci Cruise Spring Summer…
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Asprey has launched its first e-commerce site
Asprey premieres e-commerce jewellery site, a platfom that includes silver items, while the majority of jewellery products are diamond-set. The site will focus, according to Asprey “on offering both a beautiful and functional online experience” with insight into events, the brand’s heritage and its craftsmanship techniques. “This is an exciting move for Asprey into the…
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Young consumers are racing to purchase “New Luxury” Goods, finds PM Digital Study
E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in…
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Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury
L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores…