LVMH is taking over Tokyo with Ten LVMH Maisons in the new Ginza Six, the largest mall in Japan

Ten LVMH Maisons open in Ginza Six retail complex in Tokyo. Dior took over Tokyo with an exclusive 2-event night on the occasion of the inauguration of the new Ginza Six retail complex in Tokyo – now home to ten LVMH Maisons, including Dior. Located in the heart of Tokyo’s Ginza district, renowned for luxury … Read more

Curated ears and chunky rings: welcome to the new age of jewellery

Forget everything you thought you knew about earrings, bracelets and pendants – the bijouterie rulebook has been rewritten for spring/summer 2017

Maria Grazia Chiuri on fashion, feminism and Dior: ‘You must fight for your ideas’

Dior’s new creative director – the first female in its 70-year history to hold the post – is fascinated by modern women and how she can reflect their lives in the clothes she makes

Californian Color: Addict Lacquer Stick – The first lacquer in a stick by Dior

The coolest L.A. girl, Jennifer Lawrence, bursts with shine and unlimited colours to reveal her new lip addiction: Dior Addict Lacquer Stick. Jennifer Lawrence is revealing a Los Angeles that’s as color-saturated as the new lipstick’s palette.

http://www.youtube.com/watch?v=HJUiqDEYOeo

Dior Addict Lacquer Stick is the new-generation lacquer by Dior. It is as easy to apply as it is to wear. A stick with a “lip fondant” effect demonstrates all the colour and shine of a lacquer, plus the comfort of a balm, with 6 hours.

Through the lens of photographer David Sims, the face of Dior is eye-catching in her glitter dress, her lips lacquered in Turn Me Dior red by Peter Philips.

“For this new generation of lacquers, I wanted the comfort of a hydrating balm without compromising on colour intensity and shine. All this beauty can be found in one stick: our Dior Addict Lacquer Stick,” said Peter Philips, Creative and Image Director for Dior Makeup.

CALIFORNIAN COLOR DIOR ADDICT LACQUER STICK 2017

Peter Philips creates the season’s four color trends as echoes of the four Los Angeles ambiances that have inspired him. First the Pastel trend, in which shades of pink, lavender, coral or peach nod to Melrose in the Fifties. The Néon pop colors evoke the cool energy of the city’s heart. Comprising variations on the color associated with that most iconic of Hollywood carpets, the Classic red shades have a timeless elegance, as displayed by the Turn Me Dior raspberry red worn by Jennifer Lawrence in the campaign. Lastly, the almost grunge Wild shades revisit Nude by infusing it with brown, red and pink.

Adopt one of the season’s 4 trendy looks: lacquer your lips in Turn Me Dior 877, a pure, almost carnal, raspberry red; or with Diabolo 684, a shocking neon pink; Sauvage 924, a wild chocolate that is striking on  the skin; or why not Tease 550, an effortlessly chic pink pastel.

The extreme shine procured by the “Lacquer cocktail” is an exclusive Dior mix of 5 of the shiniest, ultra- light oils, along with nourishing and long-wearing beeswax.The intense colour in one sweep of the stick with an almost crystalline base, 44% sheerer than a classic lipstick,for colour with unprecedented brilliance.

The “lip fondant” texture effect is derived from a new, softer and slower process of pouring the stick for a deliciously fondant core and a “liquid” shine effect.
http://www.youtube.com/watch?v=DX06qBWL15I

Dior Addict Lacquer Stick - The first lacquer in a stick by Dior 2017 CALIFORNIAN COLOR DIOR ADDICT LACQUER STICK-palette CALIFORNIAN COLOR DIOR ADDICT LACQUER STICK- CALIFORNIAN COLOR DIOR ADDICT LACQUER STICK Dior Addict Lacquer Stick - The first lacquer in a stick by Dior- Dior Addict Lacquer Stick - The first lacquer in a stick by Dior

 

Athleisure and Luxury Apparel. What’s next

Luxury and Wellness Redefine the Future of Fashion, Says Euromonitor in the 2017 report “The Future Direction of Athleisure and Luxury Apparel.” So, What’s next for athleisure and how luxury is stepping it  up. The fashion for wearing fitness apparel away from the gym was well and truly cemented in the mainstream fashion retail and … Read more

Mark Shaw: A Moment in Time. Icons of the 1950s captured in a charming collection of photographs

‘Mark Shaw: A Moment in Time’ opens immediately after London fashion Week. Captivating photographic exhibition to open at No.8 Dover Street. Aston Martin announced the opening of an exclusive exhibition of images by fashion and advertising photographer, Mark Shaw at No.8 Dover Street, London. The display of captivating works from one of the 1950s top … Read more