Chanel’s application to trademark ‘Jersey’ refused

Chanel’s Jersey claim rejected by the UK Intellectual Property Office Chanel‘s attempt to trademark its Jersey fragrancefailed after the UK Intellectual Property Office rejected the request following opposition from the government of Jersey  (the largest of the Channel Islands, UK). The island’s Economic Development Department objected to the use of the single word “Jersey” as … Read more

Using digital to drive in-store luxury purchases: Multichannel Retail study

In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more

Tilda Swinton for Chanel Métiers d’Art

Tilda Swinton – face of new Chanel ad campaign Tilda Swinton‘s “unique personality, charisma and allure” played a decisive role in choosing the actress as the new Chanel ambassador. The award-winning British actress (born 5 November 1960) known for both arthouse and mainstream films (Burn After Reading, The Beach, The Chronicles of Narnia, The Deep … Read more

Plume de Chanel: If you were born without wings, do nothing to prevent them from growing

Chanel magical bird’s feathers are a tribute to the free and independent spirit of Gabrielle Chanel. The fine jewelery division of Chanel introduced delicate new creations inspired by the feather. The rings and hair accessories look like borrowed from a statue. “If you were born without wings, do nothing to prevent them from growing,” Gabrielle … Read more

Baselworld 2013 – spectacular stand structures & greater radiance

2luxury2’s team at Baselworld 2013. The leading show for the watch and jewellery industry BASELWORLD, opened in Basel on Thursday, April 25, 2013 presenting the innovations and trends of the industry. The fair proudly unveiled a new mega hall complex designed by Basel architects Herzog & de Meuron, a giant brand book – a premiere … Read more

Christie’s travelling to Moscow

Christie’s chose Moscow for a preview of the artworks to be auctioned worldwide this year For the first time ever, Christie’s, the world’s leading art business, and its international real estate division will showcase art and luxury real estate offerings at one of Moscow’s most high profile annual cultural events, the Spring Exhibition on April … Read more