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The most-sought after luxury brands in China. Chanel overtakes Louis Vuitton as most sought-after global luxury brand in Digital Luxury Group‘s World Luxury Index China – 2nd edition. Chanel overtook Louis Vuitton thanks to rising interest in various product segments, particularly beauty. Interest for Louis Vuitton on the other hand originated mainly from the fashion … Read more
Chanel opens pop-up beauty boutique in Paris Chanel‘s expansion strategy of the historic Parisian boutique established in 1918 includes the renovation of the shop at 29 – 31 rue Cambon. The luxury house purchased the building on the corner of rue Cambon and rue Saint-Honoré in Paris. The final project for Cambon is set for … Read more
September 2011, the 4th edition of the Only Watch charity watch auction raised above € 4 million for research into Duchenne Muscular Dystrophy, a degenerative neuromuscular disease affecting 1 in 3,500 boys, therefore 250,000 children, adolescents, and young adults around the world. Although the research money enables scientists to make progress in promising avenues … Read more
Chanel’s Jersey claim rejected by the UK Intellectual Property Office Chanel‘s attempt to trademark its Jersey fragrancefailed after the UK Intellectual Property Office rejected the request following opposition from the government of Jersey (the largest of the Channel Islands, UK). The island’s Economic Development Department objected to the use of the single word “Jersey” as … Read more
In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more
Tilda Swinton – face of new Chanel ad campaign Tilda Swinton‘s “unique personality, charisma and allure” played a decisive role in choosing the actress as the new Chanel ambassador. The award-winning British actress (born 5 November 1960) known for both arthouse and mainstream films (Burn After Reading, The Beach, The Chronicles of Narnia, The Deep … Read more