The Keel Walk: Sailing like a “Boss”

Alex Thomson Racing, also known as the HUGO BOSS Sailing Team, attempts what it is called ‘The Keel Walk‘, a stunt that has become infamous throughout the world thanks to the iconic image of Alex ‘riding’ the keel of his 60ft yacht ‘HUGO BOSS‘. Alex Thomson, one of Britain’s most talented sailors, has been sponsored … Read more

Ralph Toledano, ex chairman at Chloe, named head of Jean Paul Gaultier

Jean Paul Gaultier gets new boss Ralph Toledano, ex-ceo and chairman at luxury fashion house Chloé, was named new head of Jean Paul Gaultier, announced Spanish perfume and fashion group Puig. Ralph Toledano will now take over the Puig fashion division beginning January 30, and will initially run Gaultier, which Puig took over last year, … Read more

Samsung Galaxy Ace Wears HUGO BOSS

An Android smartphone specially tailored to the lifestyle of the fashion brand’s customers Samsung devices and Hugo Boss finishing have led to a new project between Samsung and a fashion house. Following Giorgio Armani’s Galaxy S, Hugo Boss returns to the old partnership of the Samsung F480 times and offers to the customers a new … Read more