Benchmark

Best-in-Test: The most connected luxury mid-sized SUVs in the U.S. market

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  Mercedes GLE 450 wins the umlaut Connected Vehicles Benchmark as the most connected luxury mid-sized SUV. Mercedes ranked “Best-in-Test” in Feature Availability and User Experience. Given the surging interest in connected and autonomous vehicles and critical importance of connectivity in vehicles, umlaut conducted a comprehensive connectivity assessment of luxury SUVs. The benchmarking specialist providing … Read more

American Royalty: The digital behaviors and lifestyle changes of the top 1%

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While new technologies may come and go, the one thing that doesn’t change in the world of marketing is that the customer is always in central position. Experian’s 2012 Digital Marketer: Benchmark and Trend report offers a perspective on the digital landscape and how brands can influence more meaningful connections with customers. The report contains trend … Read more