apps

One-quarter of searches for prestige brands now originate from a mobile device

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L2 Releases Inaugural Intelligence Report: Mobile “M-influence” to Replace “M -commerce” in business lexicon 23% of Google Searches for prestige brand terms originate from a mobile device (up from 14% last year), signaling a dramatic shift in device traffic for the brands reviewed, according to L2’s Inaugural “Intelligence Report: Mobile”. Although consumer usage of mobile … Read more

Iconic, but Immobile. The inaugural L2 Prestige 100: Mobile IQ

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What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more