Apple finds wearable ‘gimmicks’ really count as iPhone slips

As sales of its signature product peak a big change in strategy has emerged in the form of the Apple Watch and AirPod

Top 5 Wearables Companies. Industry Report

Global Wearables Market Grows 7.7% in 4Q17 and 10.3% in 2017 as Apple Seizes the Leader Position, Says IDC. Apple, meanwhile, suddenly finds itself atop the wearables market. The worldwide wearables market continued its upward trajectory in both the fourth quarter (4Q17) and full year 2017 with total shipment volumes reaching new records. Moreover, thanks … Read more

Apple is tired of making Coca-Cola and now wants to sell champagne

The company’s philosophy once followed Warhol’s line about Coke. But with a premium iPhone Pro rumoured, this sense of egalitarianism no longer applies