Belonging is the new currency of luxury brands
Unlike traditional luxury, which is based on what a brand can offer you to the exclusion of others, tribal luxury is rooted in shared experiences
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Forget the LBD: why you need a little velvet dress this season
There’s been a velvet revolution on the catwalk for autumn/winter and now it’s taking over the high street
Designed to last a lifetime: The new Bianca Mosca – couture accessories made from ethically sourced exotic leathers
Legends never die. As the Legend goes, when the Phoenix resurrects from the flames, she is even more beautiful than before. Paris Fashion Museum and Victoria & Albert Museum are real treasure chests for many fashion phenomena and personalities that have shaped the luxury and fashion industries. Each object, each button or meter of precious … Read more
The winner of the 44th edition of the prestigious Veuve Clicquot Business Woman Award
The 44th edition of the prestigious Veuve Clicquot Business Woman Award given to entrepreneur Stéphanie Wismer Cassin. Veuve Clicquot announced 2015 Business Woman Award winner, celebrating once again the best female talent in business. The 44th edition of this prestigious award has been given to Stéphanie Wismer Cassin. An entrepreneur since she was 23, the … Read more
The stellar fashion designers honored at the 2015 British Fashion Awards
Over 800 key influencers of the fashion industry voted the winners of the 2015 British Fashion Awards, an opportunity to celebrate and promote the extraordinary creative talents in the fashion world. 17 designers and fashion influencers were awarded including Gucci’s Alessandro Michele, supermodel Jourdan Dunn, Karl Lagerfeld, and Stella McCartney. The outstanding talents of the … Read more
Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players