Strange things happen in the Netherlands: Swallowable perfume will emit fragrance from the skin

Applying perfume to our skin? It may seem almost old-fashioned Created by Amsterdam-based artist Lucy McRae along with synthetic biologist Sheref Mansy, Swallowable Parfum is essentially a capsule containing synthetic fragrant lipid molecules that mimic the structure of the fat molecules naturally found in the body. When those lipids get metabolized by the body’s enzymes, … Read more

Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury

L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more

Beauty is fun: Tetris game with new Dior beauty collections

Retro gaming with Dior After Chanel’s “Beauty Robot” and the “Shade Parade”, here comes a new game-inspired movie from Dior Cosmetic House. “Dior Games” is a short film inspired by the legendary games of the 70s and 80s: Tetris, Pac-Man, Pong. Set against the musical background of La Roux’s “Tigerlily,” the Dior lipsticks, gloss, eye … Read more

Designer phone: Jil Sander Windows Phone 7.5 handset

Jil Sander E906 handset, LG’s new Windows Phone, is a designer toy with a Jil Sander app that will contain all sorts of informations from the German fashion designer. Sander is well known for her extremely simple and minimalist, almost Kraftwerk-like approach to fashion, not dissimilar really to the Windows Phone 7 UI.  She also … Read more

Dior phone touch – A real privilege for those who love Dior and luxury

Haute Couture mobile phone – Dior phone touch: The Dior universe comes to life A gem in the palm of your hand, an alter ego The Dior phone is a real architectural gem, with complex and intelligent constructions: 99 pieces assembled by hand in a French workshop where the finest and most precious materials – … Read more

ABOUT US (The 2LUXURY2 Manifesto)

The Architecture of a Superior Life To be inspired is great; To inspire is incredible. Our Vision: Beyond the Hedonistic Moment 2Luxury2.com was created with the desire to bring the most thoughtful journeys of the world, brands to trust, and experiences that enrich your knowledge and extend your horizon. We handpick the very best from … Read more